You know the ones – you’re trying to establish a mutually beneficial, long-term partnership with a very well meaning company. But they just don’t get you. They seem so demanding and clearly don’t understand what it takes to deliver the serious impact you do.
Hang tight – this article is a great perspective on helping your potential for-profit partners start to understand you better. They can’t help it – they know what they know. They don’t have your experience.
Michael Cade has done a wonderful job of outlining what for-profit companies should consider while in courtship with you. And this is only Part One! Be sure to catch the next article that outlines what we need to keep in mind when approaching potential corporate partners. I can’t wait to see what he says about how your board can play a role in this work.